Why Every Apparel Brand Should Be Running a Trade-In For Store Credit Programme – Yesterday
Summary Trade-in programmes are often classified as nice-to-haves or sustainability initiatives. That framing is accurate but limiting, as the commercial impact is distinct, measurable, and immediate. The execution can be designed in a way that doesn’t cheapen the brand and aligns with the brand’s values. Yet, every planning cycle, it loses out to something with […]
Why appliance brands should make warranty, repair, and maintenance services part of their commercial stack
New right-to-repair laws make the retailer’s connection with customers even stronger. Here’s what appliance brands can do to win those customers back. Summary Most appliance brands don’t have a direct relationship with their customers. They control the product design, engineering, and branding, but not the customer connection. About 92% to 98% of appliance sales happen […]
How Right-to-Repair Changes Warranty Management Across the UK and the EU
Consumer warranties can be a powerful commercial driver when managed strategically Summary Consumer warranties can be a powerful commercial driver when deployed strategically. But with most businesses still operating on spreadsheets and call-centre logs, they struggle to conceive of warranty as part of their commercial stack, let alone incorporate it into their operations. Deployed strategically, […]
Beyond the Thank You Page: How Post-Purchase Services Drive CLTV
Executive Summary The moment a customer checks out is no longer the end of the journey it is the beginning of a new opportunity. As acquisition costs climb and traditional loyalty programmes struggle to deliver returns, leading brands are turning to post-purchase services such as warranty, repair, alterations, and resale to drive Customer Lifetime Value […]
How Enterprise Leaders Build Post-Purchase Infrastructure to Drive Customer Lifetime Value
Executive Summary As traditional acquisition and loyalty mechanisms deliver diminishing returns and repeat purchase behaviour becomes harder to sustain, enterprises are placing greater emphasis on retention, reactivation, and customer lifetime value. Post-purchase services such as repair, warranty, resale, and trade-in are increasingly central to this shift, creating ongoing engagement well beyond the point of sale. […]
Customer Lifetime Value Is an Operating Model Issue
Executive takeaway Across industries, enterprise research now points to a clear conclusion: customer lifetime value does not stall because customers disengage, but because organisations are not structurally designed to manage the customer relationship beyond the point of sale. This paper synthesises recent cross-industry research to show where CLTV is actually created, why traditional loyalty and […]
Building Traceability into the Post-Purchase Lifecycle
Executive Summary As customer expectations for transparency and sustainability rise, traceability has become a critical differentiator in post-purchase services. From warranty to repair, trade-in, and resale, brands must track the status, movement, and condition of products at every touchpoint. According to WRAP, over 64.6% of secondhand purchases and 82.2% of clothing repairs displace the purchase […]
Designing Workflows for Scalability and Future Evolution
Executive Summary Post-purchase services such as warranty, repair, trade-in, and resale are now central to both customer loyalty and sustainable growth. Yet many enterprises struggle to scale these services because workflows are hardcoded, fragmented, and reliant on manual processes. According to Kearney’s 2025 Circular Fashion Index, most brands remain at “moderate” maturity, with circular services […]
How Pinnas & Needles reduced repair and alteration admin by 77%
London-based repair and alterations business Pinnas & Needles transformed its post-purchase service operations using Circulo. By digitising workflows, customer communication and brand partner management, the business reduced manual administration by 77%, saving more than one full-time role per year while improving operational visibility and profitability across every service order.